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Media Kit
Circulation & Audience

Overview

  • Subscription:
  • Newsstand:
  • Total Average Paid Circulation:
  • Above (Below):
  • 1,191,403
  • 128,199
  • 1,319,602
  • 19,602
  • 90.3%
  • 9.7%
  • 100%
  • 1.5%
  1. 2007 Ratebase:             1,300,000
  2. 2008 Ratebase:             1,300,000
  3. 2009 Ratebase:             1,300,000

Source: ABC publisher's statement, for the six months ended December 31, 2008  



Audience Overview

PopSci is dedicated to bringing readers the latest innovations on science and technology in an optimistic and relevant manor.  Our expert editors appeal to an unduplicated audience of active and affluent readers--  all of whom are influential in the business, science and technology sectors.

  • Total Audience:
  • Readers Per Copy:
  • Median HHI:
  • Median IEI: 
  • Median Age:
  • Male/Female:
  • Married:
  • 7,117,000
  • 5.5
  • $71,811
  • $42,083
  • 41.6 
  • 78% / 22%
  • 54% (97 index)

Source: MRI Fall 2008; Base: Total Adults



Demographics

  •  
  • Age 18-24:
  • Age 18-29:
  • Age 18-34:
  • Age 18-49:
  • Age 25-49:
  • Age 25-54:
  • Age 21+:
  • Age 21-29:
  • Age 21-34:
  • Age 50+:
  • College Educated+:
  •  
  • Employed:
  • Professional / Managerial:
  • "Influentials":
  •  
  • Own Principal Residence:
  • Aud (000)
  • 1,335
  • 2,101
  • 2,812
  • 4,702
  • 3,368
  • 4,037
  • 6,548
  • 1,532
  • 2,243
  • 2,415
  • 4,772
  •  
  • 5,148
  • 2,272
  • 1,015
  •  
  • 4,966
  • % Comp
  • 19
  • 30
  • 40
  • 66
  • 47
  • 57
  • 92
  • 22
  • 32
  • 34
  • 67
  •  
  • 72
  • 32
  • 14
  •  
  • 70
  • Up vs. LY
  • +2%
  • +2%
  • +1%
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  • +2% :
  •  
  •  
  •  
  •  
  •  
  •  

Source: MRI Fall 2008; Base: Total Adults; vs. LY- Fall 2007



Income

  •  
  • HHI $75k+:
  • HHI $100k+:
  • HHI $150K+:
  • HHI $200K+:
  •  
  • Personal Income $50K+:
  • Personal Income $60K+:
  • Personal Income $75K+:
  • Personal Income $100K+:
  • Aud (000)
  • 3,383
  • 2,263
  • 1,054
  • 389
  •  
  • 2,183
  • 1,707
  • 1,134
  • 646
  • % Comp
  • 48
  • 32
  • 15
  • 6
  •  
  • 31
  • 24
  • 16
  • 9
  • Up vs. LY
  •  
  • +12%
  • +18%
  •  +16%
  •  
  •  
  • +7%
  • +12%
  • +20%

Source: MRI Fall 2008; Base: Total Adults; vs. LY- Fall 2007



Engagement

HOW ENGAGED ARE POP SCI READERS?

  1. 82% consistently rate the magazine as “Very Good/One of my Favorites”
  2. 78% pick up the magazine multiple times to read it
  3. 66% read their issue within the first 3 days of receiving it
  4. Average time spent with the magazine: 50 minutes

Source: VISTA, March 2009